The Open Network for Digital Commerce (ONDC) is a path-breaking initiative in the domain of eCommerce in India. It was launched to revolutionise the digital commerce industry in India. ONDC aims to provide a standardised and interoperable framework and offer a more inclusive and efficient service in the digital marketplace. Read on to learn how you can expand your business by registering as a seller on the ONDC e-commerce platform.
How is ONDC Revolutionizing eCommerce in India?
ONDC is set to transform the eCommerce sector in India by establishing a unified digital infrastructure. This initiative promotes fair competition and empowers small businesses to increase their reach. By facilitating seamless collaboration among various stakeholders, ONDC creates a more transparent, accessible, and innovative eCommerce ecosystem.
Features of ONDC
Many people consider that ONDC is the future of e-commerce. The primary reason behind it is its salient features that can benefit every participant of the network.
The features of ONDC are as follows:
- ONDC ensures a collaborative approach among various participants in the eCommerce sector, fostering an all-in-one online marketplace.
- The platform has set some standardised protocols, making it easier for businesses to operate and consumers to navigate the digital marketplace.
- ONDC is designed to be inclusive, providing opportunities for small and medium enterprises (SMEs) to thrive in the digital commerce landscape.
- It performs as one open framework for all sellers and buyers.
- It has transaction flexibility. Payment is possible using any UPI application.
- Both buyers and sellers can benefit by selling and purchasing products and services on this platform.
How to Register as a Seller on the ONDC Platform?
Joining ONDC as a seller is a straightforward process. Sellers can register on the platform by following the guidelines provided on the official ONDC website. All they will have to do is download a seller app and provide some necessary details to complete the process. The registration process is quite user-friendly, enabling businesses of all sizes to participate in the digital marketplace.
How to Promote Products on ONDC?
ONDC e-commerce offers various tools and features to help sellers effectively promote their products. From targeted advertising to customised marketing strategies, sellers can use any method to increase the reach of their product.
Some of these strategies include:
- Uploading superior-quality images
- Framing catchy product descriptions
- Monitoring strategies of competitors
- Properly analysing customer behaviour
- Offering attractive discounts on products
- Creating a good seller reputation on ONDC
Advantages of ONDC over Other eCommerce Apps
Some of the advantages that the ONDC network participants can reap upon joining this platform include:
- Fair Competition: ONDC promotes fair competition by ensuring a level playing field for all businesses, irrespective of their size.
- Consumer Choice: The platform enhances buyers' choices by offering a diverse range of products along with various lucrative discounts.
- Data Privacy: ONDC prioritises data privacy, establishing robust measures to safeguard user information and transactions.
- Accessibility: ONDC can be accessible to all consumers despite regional boundaries and all other challenges.
- Multiple Seller: With ONDC, consumers can connect with various sellers, and browse through a broad spectrum of products and services from several sellers.
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Conclusion
The ONDC e-commerce platform represents a pivotal step towards revolutionising eCommerce in India by fostering a more inclusive and transparent digital marketplace. ONDC is assumed to reshape the dynamics of online commerce, empowering businesses and consumers alike. So, if you plan to increase your business reach, this Republic Day join the ONDC platform.
- Story by Kakoli Laha
